In 2018, the UK saw the most plant-based launches out of any other country in Europe, with one in six food products launched that year in the UK described as vegan or free-from animal ingredients. What are the biggest challenges for a new company in this food sector? This also tied in with the launch of our ready to eat pancakes into Waitrose stores and online at the beginning of the year, and is an example we’re really proud of as many people might think that being vegan means they need to forgo sweet treats like pancakes. It’s clear that consumers following a plant-based diet don’t want to miss out on the food they normally crave during seasonal events – searches for vegan pancakes during January 2020 on were up a staggering 1,385% compared to January 2019.
Our sweet pancakes saw an uplift of 280% for Pancake Day 2019 vs the average weekly sales since launch. Having said this, when Pancake Day swings around the sales of our plant-based pancakes get a real boost. YoY value growth of 22% for meat-free Ready-to-Eat lines shows the function is outstripping its meal-centre counterpart, which is growing at 14% but currently dominates the shelves (Kantar WPO 52 w/e April 2020). The Squeaky pieces are our flagship products and we have even built a factory dedicated to their production because we believe there is such a strong market for this type of product. Just think how many people love a sandwich or salad at lunch – vegans want this too, and they want it to be easily obtainable. Consumers are looking for quick, tasty options for on the go lunches and easy snacks. There aren’t many options on the market for plant-based ready to eat meat replacements like our chicken style pieces or sandwich slices, but the demand is really high. Squeaky Bean Ready to Eat Marinated Chicken Style Pieces in Kick of Tikka flavour is our top selling line, and ready to eat is a key area of development for us. Which products are your bestsellers and why? Our Quick to Heat range features Squeaky Bean Crispy Nuggets, Tasty Fishless Fingers, Saucy Satay Kiev and our Sweet Pancakes and Fluffy American Style Pancakes. Our Ready to Eat range includes our Marinated Chicken Style Pieces in Tikka and Smokey BBQ flavours, and our Sandwich Slices in Pastrami, Ham and Chicken Kebab Style flavours. To make plant-based eating easy we split our Squeaky Bean products into two areas: Ready to Eat and Quick to Heat.
Just think of Squeaky Bean as your sidekick in the kitchen.
0 kommentar(er)
